We’ve spent the last few years coaching lawyers on business development, and it’s become clearer and clearer how behind this profession is. Most lawyers don’t have a clue how to build a book of business, yet they’re magically expected to attract clients. In-house counsel are increasingly frustrated with their outside counsel, yet not enough private practice lawyers seem to understand the mistakes they’re making. And all sorts of best practices from the sales world don’t seem to have made their way to law. The fact that ‘sales’ remains a dirty word says it all.
Hear from leading in-house lawyers, top salespeople, and successful lawyers who have built incredible brands. This one is for the people who want to set themselves apart from the pack and grow a sustainable book of business in an authentic way.